This amount has increased by $400 million compared to 2024.
Australians are projected to spend $10.5 billion during this year’s mid-year and end-of-financial-year (EOFY) sales, marking an uptick of $400 million or 3.9% compared to 2024 figures, as per fresh insights provided by the Australian Retailers Association (ARA) and Roy Morgan.
The yearly sales event has kicked off, offering significant reductions on apparel, footwear, home goods, furnishings, and electronic items.
The ARA Chief Industry Affairs Officer, Fleur Brown, stated that consumers are eager to find discounts on substantial purchases and essential winter goods, with numerous individuals seeking out work-related items such as laptops and smartphones to utilize for their tax returns.
The top three product categories are clothing, footwear, and accessories at 34%, trailed by household appliances with 19% and electronics making up 12%.
The ARA stated that this year's sales are particularly crucial for retailers as they aim to recuperate from sluggish consumer expenditure.
Spending is also shifting offline. Just 44% of shoppers plan to buy online — down 11 percentage points from last year — indicating more are heading in-store for deals.
Around 6.1 million Australians (26%) are expected to take part, with 37% planning to spend more than last year, 42% the same, and 21% less. The average shopper will spend $1,714, up $76 from 2024.
Young Australians under 35 remain the biggest spenders, with an average spend of $2,065, contributing $4.3b overall. This age group also represents the largest cohort of shoppers, with 2.1 million expected to take part.
Men are forecast to spend more than women, averaging $2,044 compared to $1,430 for women. This translates into $5.8b in total spending by men and $4.7b by women.
A larger number of consumers intend to allocate their budget towards higher-priced segments, as indicated by 36% who anticipate spending between $1,000 and $4,999—an increase of 15% compared to the previous year. Furthermore, 11% are set to invest $5,000 or above (a rise of 5%), whereas 22% expect to shell out between $500 and $999 (an uptick of 1%). On the contrary, a reduced proportion of buyers (now at 31%, which marks a decrease of 21%) foresee spending under $500.
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