As Thailand's paint industry embraces a new era of innovation, TOA Paint (Thailand) Public Company Limited, the country's leading manufacturer of paints and construction chemicals, has unveiled the 'TOA EXPERT SERIES,' the nation's first ready-to-use 2-in-1 topcoat and primer. The launch marks a major transformation in how painting is approached, combining convenience, durability, and sustainability for both professionals and homeowners.
The new range comprises three models, including TOA ULTRASHIELD EXPERT, TOA SHIELD EXPERT, and TOA PRO EXPERT, each designed to suit varying needs and budgets. With durability of up to 15 years, the series promises smoother application, cost savings, and professional results without the need for mixing.
TOA is partnering with leading property developers and modern trade retailers to reach painters and homeowners nationwide, reinforcing its leadership in product innovation and customer accessibility.
Mr. Jatuphat Tangkaravakoon, Chief Executive Officer of TOA Paint (Thailand) PCL, said Thailand's decorative paint market is undergoing a major 'market transformation,' driven by evolving consumer expectations and environmental awareness.
'This 2-in-1 topcoat and primer innovation addresses the core pain points of painters and homeowners,' said Mr. Jatuphat. 'It reduces work steps, saves time and labour, and ensures quality control. Its superior film coverage allows for smooth application and complete coverage in just two coats.'
The TOA EXPERT SERIES combines high-quality acrylic, water-based formulations with eco-conscious design, ensuring durability and reduced environmental impact. The products are available nationwide through leading modern trade outlets such as Grand Homemart, Global House, Komeri, Dohome, Thai Watsadu, Boonthavorn, Mega Home and HomePro.
Three Models for Every Need
TOA ULTRASHIELD EXPERT - Ultra-premium 2-in-1 paint offering the highest durability of over 15 years, featuring heat-reflective technology and TOA Green Certified standards.
TOA SHIELD EXPERT - Premium 2-in-1 paint with Super Bonding 2X technology for superior adhesion and weather resistance, lasting up to 12 years.
TOA PRO EXPERT - A value-for-money option combining performance, convenience, and affordability for mass consumers.
Endorsed by Leading Developers
The new line has been adopted by SC Asset Corporation PCL and Frasers Property (Thailand) PCL, both of which have praised its quality, durability, and environmental benefits.
Mr. Pisanu Dechsong, Assistant Managing Director - Cost Strategy and Supply Chain at SC Asset, said the collaboration reflects a shared commitment to sustainability.
'For over five years, SC Asset and TOA have partnered to develop green paint innovations that enhance living quality while reducing environmental impact,' he said.
Mr. Wirat Monjaroenporn, Senior Executive Vice President of Frasers Property (Thailand), added that the series aligns perfectly with the company's QCDESG framework, focusing on quality, cost, delivery, environment, social, and governance principles.
'We choose TOA paints for their heat-reflective and low-VOC features, supporting green building standards such as LEED, TREES, and Energy-Saving House Label No.5,' he said. 'Paint, like a home, is a long-term investment. Using a trusted, high-quality brand like TOA gives homeowners lasting confidence.'
TOA Launches Thailand's First 2-in-1 Expert Paint
Innovation with Environmental Responsibility
Beyond performance, TOA EXPERT SERIES carries the Carbon Footprint Reduction Label (CFR), recognising reduced greenhouse gas emissions throughout its life cycle. This achievement supports TOA's 7 Green Mission strategies and long-term ESG goal of achieving Net Zero by 2050.
'TOA EXPERT SERIES is more than just paint,' Mr. Jatuphat concluded. 'It's a sustainable innovation that enhances living quality while caring for the planet, the easiest, most valuable, and best paint for every Thai home.'
Provided by SyndiGate Media Inc. (Syndigate.info).
0 Komentar